Company: Veep Software
Department: Sales
Level: Senior
Reports to: Global Head of Partnerships
Location: United States (flexible/remote with travel as needed)
Role overview
Veep Software is seeking a Head of Sales, US Financial Institutions to lead revenue growth for Veep’s Earned Wage Access (EWA) solution across US banks and credit unions. This is a senior, high-impact role responsible for building and executing the go-to-market strategy for financial institutions, closing strategic partnerships, and establishing Veep as a trusted provider in a regulated and relationship-driven market.
You will engage executive stakeholders across all financial institutions navigating complex buying processes, demo’s, due diligence and contracting.
EWA knowledge is a plus but not required. The ideal candidate brings strong experience selling into US financial institutions, a strong network, and a proven ability to close complex FI deals.
Key responsibilities
Revenue leadership & GTM execution
- Own and deliver US FI sales targets (pipeline, bookings, and long-term revenue growth) with the Global Head of Partnerships.
- Build a repeatable sales cadence across banks and credit unions, including segmentation, messaging, and playbooks.
Enterprise sales & strategic account development
- Lead end-to-end enterprise sales cycles: prospecting, discovery, solutioning, pricing, proposals, negotiation, and close.
- Build relationships with senior FI stakeholders, typically including:
- Chief Experience Oficers
- CEO’s
- CTO/CIO’s and CPO’s
- Head of Member/Customer Experiences
- Create compelling business cases and ROI narratives that align to FI priorities (e.g., customer acquisition/retention, engagement, financial wellness, competitive differentiation).
Stakeholder management in regulated environments
- Navigate FI procurement and onboarding processes, including third-party risk management, security reviews, RFP’s, compliance requirements, and contract redlines.
- Partner closely with internal teams (Product, Implementation, Customer Success, Marketing) to ensure smooth due diligence, onboarding, and launch readiness.
Market development & partnerships
- Represent Veep in the market: conferences, events, and executive briefings.
- Identify and develop channel/alliance opportunities where helpful (e.g., fintech partners).
- Provide structured voice-of-customer feedback to influence roadmap, packaging, and positioning.
Team contribution & leadership
- Act as a senior leader within the sales organization—bringing rigor to forecasting, pipeline inspection, and sales excellence.
- This is a Quota carrying role that may, in time develop to recruiting and leading an FI sales team.
Required qualifications
- Extensive experience selling into US financial institutions, specifically banks and/or credit unions.
- Proven track record closing complex enterprise B2B deals with multi-stakeholder buying committees and short, mid and long sales cycles.
- Demonstrated ability to sell solutions that require navigating risk, compliance, and procurement.
- Strong executive presence and credibility with senior stakeholders.
- Excellent pipeline management, forecasting discipline, and CRM hygiene.
- Ability to travel as needed for executive meetings, conferences, and key deal milestones.
Preferred qualifications (nice to have)
- Familiarity with Earned Wage Access (EWA), financial wellness, payroll-adjacent solutions, or consumer financial benefits.
- Experience selling regulated SaaS / API-enabled solutions, fintech infrastructure, payments, or digital banking products.
- Existing relationships across FI ecosystems (bank/CU executives, innovation leaders, vendor management, relevant partners).
- Experience working with or alongside FI third-party risk/security assessment processes.
Core competencies
- Consultative enterprise selling and value-based storytelling
- Strategic account planning and multi-threading
- Contracting and negotiation in regulated environments
- Operational rigor: forecasting, pipeline inspection, CRM discipline
- Cross-functional leadership and internal influence
Compensation & benefits (high-level)
Veep offers competitive compensation (base + performance incentives) aligned to senior revenue sales roles, plus benefits consistent with a high-growth software company.
Equal Opportunity
Veep Software is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Interested in this opportunity?
We’d love to hear from you. Please send your resume and a brief introduction.
